Brand Voice + Messaging
Lifefactory
Bringing a Story to Life
Lifefactory sought consistency and clarity in the story it shared with consumers. Weaving together a focus on sustainable living, parenthood, and the longevity of their products, the new Lifefactory brand voice became the foundation the team needed to stand out in a crowded category.
Agency: Kaleidoscope
Social Media Copy
![Screen Shot 2020-10-02 at 6.24.00 PM.png](https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1601681145812-G12TGDBWN8VT63AL4LTO/Screen+Shot+2020-10-02+at+6.24.00+PM.png)
![Screen Shot 2020-10-02 at 6.24.35 PM.png](https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1601681159689-3VGSFC162I6OL1INNWHJ/Screen+Shot+2020-10-02+at+6.24.35+PM.png)
![Screen Shot 2020-10-02 at 6.40.27 PM.png](https://images.squarespace-cdn.com/content/v1/5f6ba192964b804be7f5a2ea/1601682086644-ODC9SD9V4IF2RB5BYSSZ/Screen+Shot+2020-10-02+at+6.40.27+PM.png)