Brand Storytelling, Packaging & Website Copywriting
Lillie’s Q
Since opening its flagship restaurant in Chicago in 2010, Lillie’s Q has developed a loyal following of fellow BBQ lovers. As Lillie’s Q expanded to new locations and a line of retail sauces and chips, they seized an opportunity to elevate the entire brand experience.
My Role: Website, packaging and product copywriting
Strength in Numbers
As a unique unifying element within the revamped identity, each product was assigned a unique number inspired by the brand’s history. The number system has become a distinct motif of the brand, linking the Lillie’s Q restaurant, retail and online presence with authentic stories that they alone could claim.
