Brand Development, Messaging & Blog Series
Mutt Jackson
Write Like a Dog
Best known for their self-service dog wash stations at Chicago’s beloved Montrose Dog Beach, Mutt Jackson is a business dedicated to serving people and their dogs.
My Role: Copywriting for website, packaging and product touch points
Leading with Purpose
Crafting the Mutt Jackson brand meant articulating a story that went far beyond any product or service, celebrating the extraordinary relationship between people and their pups.
The Just Love Project
Because who doesn’t love a good dog story? The Just Love Project was a weekly blog series designed to put a spotlight on pups with a story to share.
I led the development of 33 installments, including interview recording, research and story development.
